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Visual language and grammar

Academic Context

Series poster design

Project Brief

We had to design a series of three posters advertising an exhibition for Kemistry gallery entitled ‘Visual Language and Grammar’ which aims to inform audiences about the application of the fundamental principles of colour and form within visual communication. 

Introduction

Circles, square, triangles and lines are essential components of our visual world. By considering these elements in their pure and abstract form we aim to improve our judgement in their applied use.

01

Documentation | Workshop | Abstract compositions

02

Contextualization

02.0

Process

A walk for visual language and grammar

While walking in my neighbohood, I clicked pictures of nature and artificial things in which I found forms. I collected them and visually started to interpret them. This became my initial ideation for the visual language and grammar posters. What I observed was that nature has organic shapes and artificial things are more geometric. 

Natural and artificial forms are contrasting to each other. None of them were unpleasant in appearance. Both had its own unique characteristic and together they create a balance in the environment.

02.1

Process

Natural and artificial forms found in the neighborhood

03

Visual Interpretation

These are visual interpretations of the contextualization of the neighbourhood. It shows how illusion is created while we look at elements or space.

These interpretations were the inspiration for the visual language and grammar poster. While working on visual interpretations, my reference was Armin Hofmann’s book called ‘Graphic Design Manual’.  

03.0

Gallery

Visual Interpretation

03.1

Gallery

Ideations

04

Application | Series Poster

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