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I'm Surabhi Shroff, a UI/UX Designer at Johnson Controls based in King of Prussia, Pennsylvania. 

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UIUX |  User Research | Visual Design

Johnson Controls

The goal of this ongoing project is to make the process of configuring Air Side Terminal Selectors quick, intuitive, and less time-consuming so that the estimators can generate quotes for their customers in a quick and efficient manner.

The Anatomy Lab

Master's thesis | UIUX | VR | Visual Design 

How might we decrease limited access of cadaver ‘human anatomical specimens’ providing digital version so that the first – year medical students of Sidney Kimmel Center can work without pressure, work on individual’s pace, have hands – on experience and when in doubt, can get the feedback from the instructor?

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UIUX | Visual Design | User Research


JeffPrints is a 3D printing app which helps students of Industrial Design Department of Thomas Jefferson University to send files directly to the shop monitor without needing to go to the lab in person.

Mind The Food,


UIUX | Visual Design | User Research

With the help of graph, the app tracks the ratio of healthy versus junk food. Based on it, students’ will be able to grow trees and unlock lands depending upon the points earned. If the ratio is towards junk food, trees may die and students will have to eat healthy food to save them. 

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UIUX | Visual Design | User Research

Smart Caricature,

Non – GUI

‘MTF’ app is connected with the ‘Smart Caricature’. ‘It helps students to keep track of their meals. Animation feature of showing caricature’s emotion gives a human feeling and connects with the user. It gives a loud alarm whenever the user eats unhealthy food. At the end, when the user punches out, the device shows their entire day’s performance. 


Major project | Visual Communication Design |

Publication Design

The intention of the project is to understand the problems faced by autistic adults in their workplace. I want non – autistic individuals/ neurotypicals to understand them more better so that they get a friendly environment at the workplace. Some of the autistic adults/ neurodivergents do not get treated in a proper way. This causes mental health problems and discourages them to continue working. By understanding their problems, I want to bridge the gap between autistic people and their colleagues.

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UIUX | Industrial Design | Accessibility Design

How might we reduce the communication gap between a deaf-mute mom and her newborn baby to provide a better childhood?


Thesis | Architecture | Research

I wanted to design Institutional building for my thesis. NID was going to come up with a campus in northern part of India.It is a proposed project by the government. Since my third year of college, I used to visit NID, Ahmedabad so I knew about the culture of it. I thought I could give justice to this project. Therefore, I took this as my thesis.(hypothetical). My aim was to design the campus according to the requirement of the students. I did not want it to be a cosmopolitan building instead wanted to be a reflection of NID, Ahmedabad.   

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Park in a Truck

Internship | Graphic Design | Design Philadelphia

In the summer 2019, I got the opportunity to work with the architecture department on their project called Park in a Truck. My role was as a graphic designer. I designed a toolkit. This toolkit was made for the Mantua community so that they could design, build and maintain their park themselves. The project was selected for best in design category at Design Philadelphia 2019.


LMS | Graduate Assistant | e - learning

My role is to develop interactive learning experience for medical students by using

Articulate 360 ( e – learning platform). To make the e – learning website engaging for the students, it is divided into two parts : Quizzes and Modules. Currently, working on making digital game puzzles prototype and time lapse of the anatomy of

the liver.

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Key Medium

Summer Internship 2020 | UX Design / Research Intern 

In the summer 2020, I worked with Philadelphia based digital agency called Key Medium LLC as a UX design/ research Intern. I researched, designed high fidelity wireframes and also presented the work to clients. Further, got the opportunity to conduct workshop with one of the clients. My work was highly appreciated by the clients and the Key Medium team.

Contact | | +1 609 712 1316

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